Subaru of America, Inc. (SOA) reported 54,909 vehicle sales for June 2026, an 18.1% increase compared to the previous year. Strong Forester sales continued, making it the volume leader for the sixth month in a row, and sales of the new 2026 Outback increased significantly over the previous year.
The company reported 54,909 vehicle sales for June 2026; an 18.1% increase compared to the previous year. Following Forester’s top-seller position with 16,288 vehicles sold, Crosstrek achieved its best June ever, selling 16,050 vehicles. Outback numbers followed close behind, with 14,074 vehicles sold, a 32.7% increase over 2025. Subaru hybrid and electric vehicles also continued making strong sales contributions, accounting for over 20 percent of vehicles sold.
“Subaru vehicles continue to deliver the safety, reliability, and long-term value our customers expect, and we’re proud to see our retailers meeting customer demand across the broadest lineup in our brand’s history,” Jeff Walters, president and chief operating officer, said. “We also thank our retailers for the meaningful impact they continue to make through Subaru Love Promise community initiatives, which helped drive the positive results highlighted in our annual Corporate Impact Report released last month.”
Following Forester’s top-seller position with 16,288 vehicles sold, a 43.6% increase over the previous year, Crosstrek achieved its best June ever, selling 16,050 vehicles. Outback numbers followed close behind, with 14,074 vehicles sold, a 32.7% increase over 2025. Subaru hybrid and electric vehicles also continued making strong sales contributions, accounting for over 20% of vehicles sold.
