Critical Shifts:
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Targeting a Multi-Billion Dollar Gap: Despite dealership parts sales generating over $93 billion in 2025 (per NADA data), the sector has historically suffered from a lack of standardized, structured training across teams.
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Demystifying the "Black Box": The program aims to break down operational silos. Parts departments are often isolated within dealership ecosystems; RockED's curriculum is designed to bring visibility and consistency to how parts processes interact with technicians and customers.
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Comprehensive Digital Curriculum: Available via RockED Core, the training is massive in scope—featuring 10 specialized collections and 288 micro-learning guides that wrap into industry certifications.
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AI-Driven Practical Training: To move beyond passive learning, the platform incorporates interactive AI Roleplay exercises designed to simulate real-world counter operations and sharpen customer service skills.
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RockED has launched a parts department training program designed to address gaps in strengthening customer relationships and dealership operations by providing role-based learning for parts advisors and leadership.
According to NADA, dealerships generated more than $93 billion in parts sales in 2025. Despite this, there has historically been a lack of a standardized approach to training across dealership teams.
“Parts departments play a critical role in connecting technicians and customers, but they are often treated as a ‘black box’ within dealership operations, with limited visibility into how parts processes are managed across teams,” said Chris Craig, fixed operations curriculum manager at RockED.
To address this, the parts department training program includes 10 collections consisting of 288 guides complete with industry certifications and AI Roleplay exercises covering key areas such as inventory strategy, e-commerce, counter operations and a heavy focus on customer service.
The curriculum is designed for parts department leadership and parts associates, and is available through RockED Core, with content structured to support day-to-day dealership workflows and drive more consistent processes across teams, from inventory management to customer-facing interactions.
Overall, the launch reflects RockED’s focus on supporting dealership parts teams with more consistent, role-based training across fixed operations.
