Critical Shifts:
-
Product Expansion: ADESA has launched "ADESA Timed," a new self-service digital auction product that expands its timed auction capabilities beyond its fully managed "ADESA Clear" offering.
-
Target Audience: The new self-service tool is specifically designed for institutional wholesale sellers, including financial institutions, commercial fleets, rental car companies, and large dealer groups.
-
Three-Tiered Platform: With this addition, ADESA’s digital ecosystem now consists of three distinct pillars: ADESA Clear (managed timed), ADESA Timed (self-service timed), and ADESA Simulcast (live in-lane digital streaming).
_____________________________________________________________________
ADESA announced the launch of ADESA Timed, the latest enhancement to ADESA’s growing digital wholesale platform. ADESA Timed builds on the success of ADESA Clear, extending ADESA’s timed digital auction offering to wholesale sellers.
“We believe we’ve built the most compelling digital wholesale platform in the industry, and ADESA Timed extends that marketplace to a broader group of sellers,” said Nikki Behrens, ADESA’s Vice President, Marketplaces. “ADESA Timed gives our customers a new way to reach ADESA’s highly-engaged, digital buyer base while benefiting from the same transparency, efficiency, and technology that define our marketplace.”
ADESA Timed enables wholesale sellers, including financial institutions, fleets, rental companies, and dealer groups, to leverage ADESA’s timed digital auction capabilities through a self-service selling experience. Sellers can list inventory directly on ADESA’s digital auction using the same technology, tools, and merchandising capabilities that support ADESA Clear.
ADESA’s digital auction platform now includes three products:
- ADESA Clear — ADESA’s fully managed timed auction offering
- ADESA Timed — ADESA’s self-service timed auction offering
- ADESA Simulcast — Live digital access to ADESA’s in-lane auctions
