Dominion DMS announces integration with Dealership for Life, which has assisted dealers in creating custom programs to brand their businesses, administrate their program and train their staff.

“Dealership for Life has been an authorized vendor with VUE by Dominion since 2022. Our partnership is seamless, with no lag time at all on data requests or implementation,” said Michele Zimmerman, vice president, Dealership For Life.

On average, loyal customers are worth up to 10x as much as their first purchase and 49% of consumers agree they spend more after joining a loyalty program, and 83% of consumers said loyalty programs make them more likely to continue doing business with certain companies.

“Customers are the lifeblood of a dealership, and it is imperative to raise customer satisfaction to the highest level possible,” said Arlene Clements, vice president of business development, Dominion DMS. “That’s why Dominion DMS partners with companies that help raise these standards while giving the dealerships a powerful yet easy-to-use core DMS at $0. Our mission is to help your dealership thrive.”