PureCars, a provider of digital marketing technology for auto dealers, has unveiled streaming audio advertising services through Spotify. As part of this strategic collaboration, Spotify Advertising is now available in PureCars' product suite, making it simple for its clients across North America to reach Spotify’s engaged, young audience.

“Our collaboration with Spotify adds premier streaming audio advertising to our product suite,” said Stephane Ferri, CEO at PureCars. “Based on the success of our pilot program, we’re thrilled to expand the offering so dealers can leverage this channel in their advertising strategy. With 2023 set to bring a radical market shift versus the previous few years, we want to give dealers every advantage available in the market.”

Streaming audio platforms like Spotify have become an increasingly popular advertising channel because of their reach. Spotify has over 456 million users in over 180 markets worldwide. This level of reach and engagement is a significant reason why dealers are considering digital audio ads.

“The growth in Spotify offers the perfect opportunity for dealers to have their messages heard, further refine their digital advertising strategy for today’s audience and grow their sales and service footprint,” said Lauren Donalson, a senior vice president at PureCars. “Spotify reaches more listeners than traditional broadcast radio in many major markets across the country.”