Dealertxt, a provider of text automation strategies for vehicle acquisition, sales and service, has rebranded their existing 360Converge communication platform and website.

Previously known as 360Converge, Dealertxt’s SalesDrive solution automatically targets customers coming in for service and automates texts so dealers acquire more vehicles from their service drive every day. Dealerships using this automation technology see a 20-23% increase of customer engagement and are purchasing 10-20 vehicles directly from their own customers.

“We decided to rebrand 360Converge to more closely align with our sweet spot in this market, helping dealers acquire vehicles from their service drive with something they use every day, their phone,” said Todd Smith, CEO of Dealertxt. “Currently dealerships using SalesDrive are texting directly with interested customers through automated systems. There is no longer a need for them to log-in to different systems to execute top-funnel leads. The system automatically leads customers into the transaction. We feel the name Dealertxt better showcases how powerful our automated texting solution is for current partners and prospects.”