Harley-Davidson, Inc. on July 23 reported second quarter 2026 results and raised full-year guidance.
“Our second-quarter performance reflects strength in our domestic retail business, continued focus on healthy dealer inventory levels and the exceptional commitment of our dealer network. We also made meaningful progress against our Back to the Bricks strategic initiatives, strengthening execution across the business and driving improved profitability. Given this progress, our first-half results, and our market share gains, we are raising our full-year guidance and remain confident in our ability to create long-term value for shareholders,” said Artie Starrs, President and CEO, Harley-Davidson.
Second Quarter 2026 Highlights
• North American retail motorcycle sales of 29,751 units, up 3% vs. prior year
• Global dealer inventory of new motorcycles ended Q2 ‘26 down 17% vs. end Q2 ‘25
• Introduced 2026 Super Glide® in June
• HDMC global motorcycle shipments of 39,209, up 9% vs. prior year
• Net Income attributable to HDI of $80 million, down 26% from prior year primarily due to HDFS shift to capital light model, partially offset by HDMC improvement
• HDMC revenue of $1.1 billion, up 6% vs. prior year
• HDMC Adjusted EBITDA margin of 10.4%, up from 9.3% in Q2 ‘25
• HDFS operating income margin of 18.5%, down from 27.1% in Q2 ‘25
• Delivered diluted EPS of $0.75, down 15% vs. prior year
• Q2 performance enabled raising FY 2026 guidance for retail sales and wholesale shipments as well as HDMC & HDFS operating income
