KAR Auction Services Inc. will amplify the ADESA.com recommendations carousel to include dealer trade-ins from TradeRev. The new integration between the ADESA and TradeRev marketplaces empower dealers in the U.S. market with more data, choices, and opportunities to turn a higher profit in less time.

The updated recommendations carousel is the latest in a suite of modernizations to ADESA’s digital marketplace, making it easier than ever for dealers to find profitable and high-demand used vehicles tailored to their unique business needs. The carousel includes more than a dozen real-time personalized vehicle suggestions based on recent successes, low lot supply, under-supplied market, past purchases and recently viewed vehicles. Plus, dealers can maximize profit by using KAR’s exclusive tool to calculate potential profit on underpriced vehicles. 

TradeRev’s marketplace integration adds thousands of fresh dealer-to-dealer trade-ins to the recommendation carousel, offering dealers increased access and visibility into more vehicles and a simpler way to find the vehicles that meet their specific inventory needs.