Manheim Expands Mobile Auctions

By Staff Writer October 14, 2020

Manheim is expanding its mobile auction network to new cities in the Northeast and Midwest. Currently, Manheim conducts more than 45 mobile auction sales each month, including 27 recurring and 18 event sales.

The Manchester Rochester, N.Y., location (previously Central Auto Auction), in partnership with Bob Johnson Automotive Group, represents the first-ever physical presence for Manheim and clients in the region. The sale, powered by Manheim technology and staffing, will be the largest Manheim mobile auction in the area. The Novi, Mich., sale was added in August and is hosted by Manheim Detroit.

Tim Janego
Tim Janego

“We created mobile auction sales over a decade ago to offer dealers local access to inventory, and they continue to play an important role today, especially with the industry’s tight supplies,” said Tim Janego, Manheim regional vice president. “We’re excited about growing sales, with Manheim Rochester being our largest dealer offering in the East.”  

Manheim’s mobile auctions are offered to clients in three ways through: 

  • 20+ locally branded facilities nationwide via Digital Block sales. These sales can start with one anchor partner and expand to multiple consignors, such as Manheim Iowa that opened in 2018.
  • Dedicated units (trailers and buses) outfitted to conduct sales in-person and via Simulcast 
  • Event sales, that can be held at different venues based on consignor preference. Sellers provide the vehicles and location, with the ideal mobile auction candidate having at least 100 vehicles for sale each month. In addition to delivering a targeted buyer base, these sales also enable consignors to reduce transportation and travel costs.

All of these options include an auctioneer and support staff, along with the services dealers rely upon, such as financing, condition reports and assurance solutions. Due to the ongoing coronavirus pandemic, all sales require dealers to wear face coverings, practice social distancing and follow CDC guidelines.

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Last modified on Friday, 16 October 2020 13:38