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Hyundai Increases Retail Market Share

By Staff Writer September 03, 2020

Hyundai Motor America reported total August sales of 58,361 units, an 8 percent decline compared with August 2019. Retail sales were down 2 percent. Hyundai fleet sales were down 63 percent and represented 4 percent of total volume. There were three additional selling days in August 2019 and Labor Day holiday weekend sales were included in last year’s August numbers. On a daily selling rate basis, Hyundai retail sales increased 7 percent year over year. Industry forecasts predicted a 20 percent drop in total sales for the entire industry.

“Despite a down market, our SUVs continue to drive sales and deliver results for us and our dealers,” said Randy Parker, vice president, national sales, Hyundai Motor America. “Our entire lineup performed well, but Palisade led the pack and is one of the fastest selling vehicles in the industry.”

Despite this month’s sales decline, Hyundai has increased its retail market share nearly a full percentage point on the year, the company stated.

Hyundai sold 55,915 retail units in August, with SUVs representing 67 percent of the total retail mix. Hyundai SUV retail sales grew 8 percent. Retail sales of the flagship SUV Palisade were up 56 percent, while Kona retail sales jumped 22 percent, establishing new August total and retail sales records.

August Sales Summary

 

Aug-20

Aug-19

2020 YTD

2019 YTD

Hyundai

58,361

63,737

388,635

454,405

 

 

 

 

 

 

Model Sales

Vehicle

Aug-20

Aug-19

2020 YTD

2019 YTD

Accent

1,135

1,577

10,967

18,313

Elantra

9,135

14,305

66,868

110,855

Ioniq

879

2,152

8,143

12,642

Kona

7,998

6,385

45,842

49,851

Nexo

25

34

117

174

Palisade

7,983

5,115

52,842

9,962

Santa Fe

9,129

10,828

61,854

88,043

Sonata

7,965

8,231

45,088

62,339

Tucson

11,632

13,985

80,495

92,568

Veloster

836

1,125

5,984

9,658

Venue

1,644

0

10,435

0

 

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Last modified on Thursday, 03 September 2020 13:56

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