Off-Highway Motorcycle Sales Rise

By Staff Writer August 24, 2020

Off-highway motorcycle sales rocketed 50.3 percent in the first half of the year compared with the same period last year, while dual-purpose motorcycle sales jumped 20.9 percent in the same time frame, according to the Motorcycle Industry Council Retail Sales Reporting System.

Off-highway motorcycles include dirt bikes, trail bikes, competition motorcycles, and other motorized two-wheelers that cannot be used on public roads. Dual-purpose motorcycles are street legal and are also designed to be used on off-road trails. 

On-highway motorcycles saw sales dip 9.6 percent, while scooter sales rose 4 percent. Combined with off-highway and dual, this puts total motorcycle sales in the first half of the year up 6.4 percent compared with 2019.

The MIC recently launched a Commuter Distancing campaign to encourage people to consider motorized two- and three-wheelers as transportation alternatives. 

“During this pandemic, being on a motorcycle means being able to avoid crowds and lessening the chance of spreading and picking up germs,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council.

The MIC Retail Sales Reporting System gathers new motorcycle sales data from the 14 leading manufacturers and distributors in the U.S., providing a strong indicator of sales trends.

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Last modified on Tuesday, 25 August 2020 14:09