ADESA Launches Digital Powersports Sale

By Staff Writer August 21, 2020

ADESA has launched the auto remarketing industry’s first powersports-exclusive, private-label digital auction. Authorized Yamaha Motor Canada dealers can now search, bid and buy used inventory online from Yamaha Financial Services—including a variety of road, off-road, water and snow products.

“This is an exciting new sales venue for Yamaha and ADESA. We hosted our first private-label sale on July 23 with much success—converting 94 percent of available inventory,” said Trevor Henderson, COO for ADESA Canada. “Yamaha has a very diverse and specialized product offering, and we look forward to bringing eager customers together through our advanced digital platform.”

Authorized Yamaha Motor Canada dealers will first need to register before accessing these exclusive monthly online private-label auctions. ADESA’s online remarketing platform personalizes the remarketing process and creates a streamlined user experience benefiting both buyers and sellers.

“Dealers can access pre-owned inventory with ease due to innovative features, including an advanced mobile responsive design layout, comprehensive vehicle watch lists, insightful inventory recommendations, advanced search features, and even detailed condition reports—all at their fingertips,” said Henderson.

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Last modified on Friday, 21 August 2020 13:20