Subaru, Tesla and Toyota were big winners in Kelley Blue Book’s 2020 Brand Image Award winners, based on annual new-car buyer perception data.

For 2020, Subaru won Best Overall Brand among non-luxury automakers for the third time in the past five years. Subaru achieved the highest average score across all ratings of non-luxury models. In addition, Subaru was named Most Trusted Brand and Best Performance Brand.

Among luxury automakers, Tesla won Best Overall Luxury Brand, achieving the highest average score across all ratings of luxury models. In addition, Tesla took home Best Value Luxury Brand, Most Refined Luxury Brand, Best Performance Luxury Brand and Best Car Styling Luxury Brand.

Toyota won Best Overall Truck Brand for the second year in a row. Honda won Best Value Brand among non-luxury automakers for the sixth consecutive year, and Lexus won Most Trusted Luxury Brand for the fifth consecutive year. Dodge won Best Car Styling Brand among non-luxury automakers for the second consecutive year.