Dealer.com Fights Fraud

By Staff Writer April 03, 2020

For the third consecutive year, Dealer.com has earned a TAG Certified Against Fraud Seal from the Trustworthy Accountability Group. TAG is a global certification program that fights criminal activity and aims to increase trust in the digital advertising industry. Dealer.com is the only automotive-specific digital advertising company to carry this designation. Since 2016, Dealer.com, an automotive industry end-to-end marketing solution, has been devoted to combating fraudulent advertising activity to ensure the utmost protection for its dealership partners.

“Advertising fraud remains a threat to dealership budgets—especially in our current environment with online media consumption increasing—and with our third TAG certification, we at Dealer.com are proud to remain a leader in the automotive industry's fight against malicious digital activity,” said Wayne Pastore, general manager of Dealer.com. “Every ad dollar needs to be spent efficiently and this recertification allows us to provide our dealer and OEM clients with preventive solutions that help detect and disrupt harmful display fraud.”

In 2018 alone, brands lost an estimated $35 billion to invalid traffic, often perpetuated by deceptive marketing bots and fraudulent impressions.

According to a study released by TAG, the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 88 percent from the broader industry average.

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Last modified on Thursday, 09 April 2020 14:04

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