Used Car News

AutoTrader Classics will begin providing exclusive online classifieds listings to Source Interlink.  This agreement covers all 22 Source Interlink Media enthusiast sites, including those for such magazines as Hot Rod and Car Craft, as well as Mopar Muscle, Mustang Monthly and SuperChevy, publications that reach 2.7 million readers every month.


In addition, AutoTrader Classics will also feature links on its site that allow readers an easy way to sign up for a subscription to any of Source Interlink's print publications.  
 
As a part of the agreement, all marketplace pages within the AutoTrader Classics Web site will be co-branded with the appropriate Source Interlink publication.

There will also be editorial links from the top 100 most-searched vehicles to relevant online articles from Source Interlink publications.


"This partnership brings together two of the most well respected names in the classic car sector," said Rob Huting, general manager, AutoTrader Classics. "It serves to drive highly-qualified traffic from AutoTrader Classics to Source Interlink's editorial, and in turn drive editorial traffic back to our classifieds."


Dealers and private sellers stand to benefit greatly from this agreement, as they will see additional exposure to all of their listings, with every vehicle posted on AutoTrader Classics now reaching readers of a total of 23 different Web sites.  Individuals selling their own classic cars and trucks will also see the benefits of the additional exposure to a wider audience, plus the added cachet of advertising with Source Interlink's vaunted group of publications.