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Toyota and Cincinnati Children's Hospital Medical Center have teamed up to launch a national, online education campaign on Causes.com.
In recognition of everyone who participates in the campaign, Toyota will donate 10,000 child car seats to families in need.
"While cars and trucks today are safer than they've ever been, motor vehicle crashes are still the leading cause of death in the United States for children between the ages of one and twelve," said Patricia Salas Pineda, group vice president of National Philanthropy and the Toyota USA Foundation at Toyota Motor North America. "Tragically, so many of these deaths and injuries could be avoided through the proper use of child car seats and seat belts. We are pleased to be working with the visionary medical experts at Cincinnati Children's to help empower parents and caregivers to make an even bigger difference in protecting young passengers, while also bringing thousands of new child car seats to families in need."
The campaign - at www.Causes.com/Toyota - invites people to take action online by watching a short video with tips to properly install a child car seat; and sharing the video with your friends and family.