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Maritz, known for its performance improvement programs and work with most automotive brands such as BMW, Chrysler, Ford, GM, Honda, Nissan, Toyota and Volkswagen, is taking its expertise directly to the dealer market.
The company announced the acquisition of Opportunity Max and the subsequent formation of Maritz Dealer Solutions. This dealer-focused solutions group will enable automotive dealers to dominate the market by identifying points of competitive differentiation in the digital space and converting leads, especially Internet leads, into sales.
Based in Las Vegas, Opportunity Max is a digital consulting and services firm that provides auto dealers with opportunity/lead management, event handling, competitive intelligence, website optimization, staff development, fixed operations management, social media strategies & implementation, and reputation monitoring. Now, as a part of the Maritz suite of dealer solutions, Opportunity Max's team and services will be integrated with Maritz' automotive experts and sales and marketing solutions.