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Transaction prices rose last month despite higher incentives.
TrueCar, Inc. estimated that the average transaction price for light vehicles in the United States was $31,228 in December, up $542 (1.8 percent) from December 2011 and up $396 (1.3 percent) from November.
In addition, TrueCar estimated that the average incentive for light vehicles was $2,409 in December, down $238 (9 percent) from December 2011 and up $99 (4.3 percent) from November.