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Auto Trader announced a new online classified partnership with Yahoo! Cars, U.K. and Ireland. The partnership allows users on Yahoo Cars to search the widest range of new and used cars available. With this partnership, Auto Trader's online partner network will now reach nine out of 10 U.K. online consumers, strengthening its leading motoring marketplace by extending the audience and car buyers available to all of its advertising customers.
In December Auto Trader announced that the number of mobile unique users achieved 2.7 million which continues to grow strongly as consumers increasingly use their mobile handsets as a key tool in their car buying process. This growth however has occurred in parallel with a record 11 million unique users on the website in October, up from the previous record of 10.9 million in September and 10.2 million at the beginning of 2012.