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Quality remains top of mind for car buyers for the third year running, with almost double the amount of respondents choosing it over price as influencing a car-buying decision, according to a recent telephone survey conducted for CarMax Inc.
Quality was also more important to car buyers than safety and environmental factors.
Forty-one percent of Americans who have purchased a vehicle say that quality had the greatest impact on their car buying decision, followed by price and safety, in that order. Men and women chose quality as their top factor individually too - 46 percent of men and 36 percent of women chose quality. Resale and environmental factors were least important, at five and four percent respectively.