Used Car NewsUsed Car News

  • ABG -0.22 - -0.36%
  • AN -0.10 - -0.19%
  • CACC -4.36 - -2.25%
  • CAR -0.09 - -0.24%
  • CARZ +0.1260 - +0.3886%
  • CPRT +0.47 - +0.92%
  • CPSS +0.08 - +2.05%
  • CRMT +1.52 - +4.73%
  • DAI
  • F -0.01 - -0.07%
  • FIATY +0 - +0%
  • GM -0.10 - -0.31%
  • HMC +0.07 - +0.26%
  • HTZ +0.43 - +0.83%
  • KAR +0.25 - +0.58%
  • KMX -0.15 - -0.26%
  • LAD -1.54 - -1.84%
  • MZDAF +0.80 - +5.84%
  • NSANY -0.03 - -0.13%
  • PAG +0.31 - +0.86%
  • SAH +0.19 - +1.00%
  • TM +0.00 - +0.00%
  • TRAK +0.00 - +0.00%
  • TSLA +7.74 - +3.48%
  • TTM -0.26 - -0.70%
  • VLKAY +0.15 - +0.52%
  • VROM

Featured News

BSC America Hires Manager
Tommy Rogers has joined Bel Air Auto Auction as general manager of its Clayton Station Auction Cente...

Read more

FCA Names Customer Service Winners
An inaugural group of 124 Chrysler, Jeep, Dodge, Ram and Fiat dealerships have earned the 2016 Custo...

Read more

Bank Continues to Grow Auto Finance
Huntington Bancshares Inc. reported another quarter of growth in auto finance.

The bank i...

Read more

State Warns of Title Fraud
A robbery at a Phoenix title processor has the Arizona Department of Transportation warning consumer...

Read more

BSC America Hires Manager
FCA Names Customer Service Winners
Bank Continues to Grow Auto Finance
State Warns of Title Fraud

Used Car News | Home

Equifax Offers Decision Tool

equifax-logoEquifax announced the availability of CreditStyles Pro, which enables marketers and risk executives at financial institutions, automotive finance companies and dealers, insurers, retailers and telecommunications companies to strategically differentiate customers by presenting aggregated household credit measures - enabling organizations to better understand their customers' likely credit capacity, needs and usage.

CreditStyles Pro provides greater levels of insight on households' financial capacity for advanced prospecting, segmentation and risk management. These insights enable marketers to strategically differentiate customers and prospects, appropriately target specific households, and inform both traditional customer management and online marketing efforts.

By leveraging CreditStyles Pro, companies can:

  • Better differentiate which prospects are the best fit for their products and services based on consumers' likely credit capacity
  • Identify consumers who are likely to have high credit limits and are likely to maintain revolving balances
  • Identify consumers that are likely in the market for a particular product and might need a loan to make the purchase
  • Distinguish target markets that are likely to have high new mortgage, auto, home equity, bank card and student loan activity
  • Additional benefits include:
  • Aggregated FICO Scores, exclusively available from Equifax, that enable marketers to utilize an aggregated version of the industry accepted credit risk assessment measure for non-FCRA marketing purposes across the customer lifecycle
  • Anonymous household metrics that represent nearly 100 percent of all active credit consumers, while still protecting consumer privacy
  • Variables that can be used to enhance segmentation in connection with prescreen initiatives
  • More than 400 aggregated credit variables, risk scores, and intent indicators that are updated quarterly