I heard a commercial on the radio recently talking about how credit card companies prey on good people having bad time, luring them in with low introductory rates. More predatory lending hype, I thought, and then realized this industry does plenty to feed that myth.
I don't mean through any practices. I mean by saying over and over, "We help good people who are having a bad time." No, you serve people who are unable for some reason to mange their credit. It may be cultural, psychological or just a lifestyle choice, but that is who they are.
So stop saying that. Stop talking about credit repair in one sentence and then talk about repeat business in the next. Let's be honest about who the subprime and buy-here, pay-here customers really are. They may be good people, but this bad time goes on for quite a long spell. And after a while, people are going to start saying that's your fault.