Carvana Moves into NYC with Massive Marketing Push Featured

By Staff Writer September 21, 2018

Carvana Co. has launched as-soon-as-next-day vehicle delivery in New York City.

To celebrate entering its largest market to date, Carvana is maximizing its marketing presence in Manhattan with a one-day integrated campaign to tell New Yorkers all about the new way to buy a car. Carvana is parading its services through New York with a caravan of five signature Carvana car haulers carrying vehicles. Three of the haulers feature vehicles prepped for NYC-style delivery in gigantic takeout delivery bags, emphasizing that a buyer can order a car online and have it delivered, just like everything else in New York.

The parade will cross the Manhattan Bridge from Brooklyn and tour through the city, passing signature areas like Soho, Columbus Circle, Midtown and Washington Square Park.

Throughout the day, more than 250 digital on-street LinkNYC units will display Carvana advertising along the parade route, as well as a live social feed of those using the campaign hashtag #TheNYCWayToBuyACar. Those who spot the parade are encouraged to snap a photo and post to their social handles using the hashtags #TheNYCWayToBuyACar and #sweepstakes for a chance to win a year of free Postmates (up to $5,000).

Last modified on Friday, 21 September 2018 13:17

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