Auto Group  Expands Connectivity Featured

By Staff Writer February 14, 2020

AutoNation, Inc. and Automatic Labs, Inc., a SiriusXM company, are expanding the AutoNation Connected Car Program to additional markets.

The AutoNation Connected Car Program is powered by Automatic’s in-vehicle adapter and app and was initially launched at five AutoNation USA stores in April 2019. Customers who take advantage of the program have access to important safety services such as Crash Alert and timely vehicle health notifications in vehicles without built-in connectivity.

Since launch, 97 percent of customers who activated at point-of-sale remain engaged with Automatic month over month, according to AutoNation. In turn, AutoNation has benefitted from higher retention of customers’ vehicle maintenance and service business.

 

Automatic’s Dealer Insights platform and customized analytics deliver daily reports to AutoNation, including information such as lists of customers with active recalls, engine light check alerts, service recommendations, and various data points about the health and performance of customer vehicles.

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Last modified on Friday, 14 February 2020 02:15

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